How do you leverage in-person events to obtain user opt-ins?

The Power of In-Person Events

Conferences, workshops, seminars and trade shows all bring together like-minded people. Feature workshops are a fantastic way for local businesses to showcase what they have on offer and punters get the chance to agree or disagree with their thoughts as long as you do.. oh yes, information can be shared alongside consumer opt-ins. This ensures that people who attend your offline event are already interested in what you have to say and, therefore, more likely be engaged with the brand.

In-person events are especially powerful because they:
• Create a Personal Relationship: Being in positions to communicate face-to-face with your audience makes it easy for brands to relate directly and gives them the sense as though they would be valued.
• On-Demand Support: People considering using the service may have hesitations, but providing immediate feedback to event attendees can be crucial.
• Create Memorable Experiences:Experiences that engage the senses and emotions are more likely to be remembered. In-person interactions often leave a lasting impression.
• Provide Networking Opportunities: Events offer a unique and somewhat unrivaled chance for networking not just between businesses & the attendees but also among the audience themselves. These communities create audience affinity — people who are more likely to tune in.
  
  Below, we break down how companies can use in-person events to encourage users to opt-in and expand their marketing lists.

Pre-Event Strategy: Setting the Foundation

A user opt-in strategy that works starts long before the event actually happens. How else can you prepare ahead of time to gather contact information and opt-ins at the event?

Define Your Goals

Step 1: Define your goals as an event organizer. How many opt-ins are you looking to generate? What data will you capture (email, number of mobile devices, work title or etc)? Knowing what you want to achieve is going to help influence how you focus your opt-in strategy.

Post a Teaser About the Event

Before the event, create hype and advertise specific perks for people who show up. Place benefits for coming — giveaways, insights and deals("---") → The exhilaration act, you are warming up your audience to interact with the booth and maybe get in.

Also read - Unlocking WhatsApp’s Power: How WhatsApp Business Bots Drive Sales and Engagement By SparkTG

Write a Strong Call-to-Action (CTA)

The pre-event promotions are meant to include a CTA that calms the attendees into action as and when they have reached your event venue. This might be in the form of newsletters, where you can get a free guide after signing up or take that into a trial to have more of your product.

Event-Day Strategies: Driving User Engagement

On the day of your event, focus on connecting with people in a natural way but also working to get them into your email list. Here’s how you can do that:

Use Technology to Make Opt-ins Seamless

Technology plays a crucial role in making the opt-in process easy and efficient. Consider using services like SparkTG, a cloud communication provider that enables businesses to capture and manage customer information through innovative tools like click-to-call, IVR services, and cloud telephony solutions. By integrating SparkTG’s cloud-based telephony solutions at your event, you can seamlessly capture user information on the spot. This allows anyone who is interested in what your organization has to offer a means of contacting you right away and entering their contact information. With SparkTG IVR solutions this process can also be automated as users have to opt-in by interacting with simple voice prompts so the whole user experience improves.

Create Giveaways and Discounts

This will encourage attendees to provide you with their information —you could offer giveaways, access to exclusive content by email or entry into a prize draw for example. People love free and this added-value can enhance your chances of them handing over their contact information.

Personalize the Experience

Work together with influencers, who can better advertise your WhatsApp chatbot to a wider group of people. Majority of your influencers may provide audience with the chatbot link in their posts/stories and explain why their followers should tap it and start talking.

Make Opting In Easy

And the easier you make it for people to opt in, the more they are going to. And if you have a cumbersome process or only use paper forms to get opt-ins, think about leveraging other digital tools that can make this easier. With QR codes for example, attendees are able to scan and directly enter their information on the smart phones. Cloud-based integrations through solutions like SparkTG make it simple to organize the list of contacts flooding in on your data collection.

Interactive Elements around Text

Interactive elements, such as games, polls or live demos where the individual attending has to engage at their end. This not only enhances user experience but also makes it more likely that they would share their personal information.

After Campaign Life Cycle: Lead Nurture Down to Sales

The event is over…..now the work begins. Following up after the event is vital to nuture leads and create customers from all those you generated.

Timely Follow-Up

Following up with event attendees promptly is crucial. Use the information collected during the event to send personalized thank-you emails, newsletters, or follow-up calls. This shows that you value their time and reinforces the connection made at the event. SparkTG is a fabulous option to automate and smoothen the Post-event follow-up process via resources like automated SMS reminders, voice broadcasts etc. This can be anything from personalized messages, discount codes or links to further resources that came up in conversation with the attendees of your event.

Segment Your Audience

Not all event attendees are the same, so segment your audience based on the information they provided.For instance, some of the attendees might be interested in details around your product vs technicalities like pricing and ROI. It will help you to segment your messages and creepiness, so that the follow-ups are more precise giving it a better opportunity of converting.

Feed prospective buyers useful content

From there, once your attendees have voluntarily vested interest, provide them with valuable content which speaks to their needs. Case studies Product demos Whitepapers Blog Posts This will help you to attain trust level as well and keep your brand positioned in the consumer mind.

Track and Measure Success

And lastly is to monitor and record the results of this event opt in strategy. How many attendees opted in? And of those, how many converted to paying customers? Highlight — What Went Better and Opportunity for Improvement Next Time That is, one use of SparkTG communication tools can be to see how successful your event was. You will have real-time numbers and results easily at disposal all the time!

Let SparkTG Help You Get Better Opt-Ins

Using things like SparkTG to enhance the options you collect during your events are sure ways of doing this. Some of the ways that makes SparkTG an effective tool for you to collect user opt-ins at events are as follows:

Click-to-Call Integration

SparkTG Click-to-Call, Integrating call interactions with your CRM At your event, you can set up a station where attendees talk face-to-face with a representative. From there you can capture contact information on the call, and that will auto-populate in your CRM.

IVR Services

Embrace SparkTG’s Interactive Voice Response (IVR) solutions in order to enable attendees self-select and opt-in by simply entering their details or responding to a voice prompt at your IVR station. This way, you collect contact information and preferences and other valuable data.

Post Event — Cloud Telephony to Follow-up

So, to use SparkTG cloud telephony solutions for easy follow up calls with event attendees of any businesses. Opt-ins can do anything from get automated calls sent out to call people and give very personal care without having an entire sales team.

Conclusion

They will always be a strong way to generate leads and opt-ins, and create relationships. Pairing classic face-to-face engagement with cutting-edge technological solutions like the ones provided by SparkTG allows businesses to provide a smooth experience for patrons and drive up their opt-ins.

Your success at in-person events will be based on how well you plan, how engaging your tactics are and whether or not you follow-up quickly. Moreover, using incentives, a personal touch post-call and even features such as click-to-call or IVR services enables companies to make lasting impressions and nurture relationships that result in actual conversions.

In the end, they also present an exclusive chance to humanize your brand and promote trust in a manner you may not be able to do digitally, not to mention it helps with list growth while providing attendees with something truly unforgettable. With tools like cloud communication solutions by SparkTG, you can streamline the opt-in process and acquire much more out of these valuable in-person interactions.