INDUSTRY

EdTech

USE CASE

Student Engagement Automation

PRODUCT

WhatsApp Business API

Overview:

In a fast-evolving EdTech landscape, learner engagement is critical for conversion, retention, and long-term growth. One leading EdTech company partnered with SparkTG to integrate its WhatsApp Business API solution, aiming to streamline communication, boost student interaction, and personalize engagement at scale. SparkTG’s powerful WhatsApp automation and data-driven approach transformed the company’s learner communication strategy.

Metrics

70%

Increase in student engagement

40%

Reduction in first-response time

45%

Higher lead-to-enrollment conversion rate

Outcome

The collaboration enabled the EdTech company to deliver real-time learning updates, personalized course recommendations, and instant support on WhatsApp – the channel where their users were most active. Automation reduced manual workload, while engagement metrics significantly improved, resulting in better learner satisfaction and higher enrollment rates. Campaigns saw faster responses and more meaningful interactions.

Results achieved

  • Drastically improved student engagement
  • Higher lead conversion and faster follow-ups
  • 24/7 query resolution with WhatsApp chatbot
  • Personalized, scalable communication