
D2C Interaction Analytics: The 5 Metrics That Predict Returns and Chargebacks Before They Happen
By the time a return request or a chargeback dispute lands in your inbox, the outcome is already decided. The real signal appeared earlier — in how the customer talked to your support bot, how long they hesitated at checkout, how they reacted to a delivery delay. These are the five interaction signals that predict the outcome before the customer has decided it themselves.




