During peak admission seasons, EdTech counsellors spend most of their time answering the same questions — courses, fees, demo schedules, eligibility — leaving little room for conversations that actually drive enrollment. This fast-growing EdTech startup faced exactly that problem. Missed follow-ups were stacking up, leads were going cold, and hiring more counsellors was not a sustainable fix. SparkTG's AI Chatbot and Calling Automation resolved it by handling 70% of routine student enquiries automatically across WhatsApp and voice, around the clock. Only qualified, high-intent students reached counsellors — with full conversation context already loaded. The startup handled 3x more enquiries, cut counsellor costs by 62%, and maintained a consistent student experience through the entire admission season without adding headcount.